Online Publications for Political Organizations
Newspaper and Television have traditionally been very important mediums in any political campaign. Today, no political campaing is launched without also utilizing effective Internet Marketing including Social Media and Email Marketing.
Each medium has it’s strengths….
- Television provides the power of sight, sound, motion and emotion for your campaign. It allows supporters to get to know candidates and emotionally connect with both candidates and issues.
- The Newspaper provides more in-depth information and it’s page turning nature encourages readers to keep reading.
- The internet provides instant information and it allows a reader to get the information that is most relevant to them, when it is convenient.
Experience IT ePublisher harnesses the power of television, newspaper and the internet including Email marketing and Social Media Sharing in one powerful online publication. On top of that Experience IT adds the capability of micro-targeting your publications with targeted, relevant content sent to groups who have demonstrated interest in specific issues.
- It utilizes the power of email marketing to distribute the online newsletter.
- The online newsletter gives you the ability to communicate your message emotionally and intellectually with embedded video and written articles.
- You can create two way conversations with your constituents by finding out where stand on issues through Surveys.
- Your supporters can share the entire publication or a specific page to Facebook, Twitter, LinkedIn or email to help spread the word.
- Calendars can let your constituents know about events where they can participate in the process.
- You can even take Donations within each online publication.
Experience IT ePublisher provides you the tools to engage and interact with your constituents, spread your message to secure more supporters, and mobilize them to help you win elections.
Experience IT ePublisher's Social Media Metrics will allow you micro-target your constituents by interest. You can analyze:
- What pages were shared and by whom
- Where those pages were shared
- What YouTube videos were viewed and by whom
- What YouTube videos were shared and by whom
- Where the YouTube videos were shared
By utilizing these behavioral metrics, you can create dynamic email groups based on the interests of your supports by measuring what pages they share, what videos they watch and how they interacting with your online publication. This will enable you to send micro-targeted and relevant content to each group.
